My Blog

I sent out an e-flyer as an ad to try and promote more business. I got a lot of feedback from that e-flyer both negative and positive. The negative was that we don’t make numbers for lenders so I thought that might be a good topic open for discussion.

Most of you already know that as a courtesy to my clients, I provide a free service so that your clients wont waste there money on an appraisal that they won’t get the loan on. I do a paper search which is not considered to be an appraisal, but it gives you a range of value of where the value of what the property will appraisal for. This of course is subject to inspections, because certain external, condition, or locational factors may affect the valuation process.

The thought behind the appraised value coming in at what the property is actually worth, and not the number that you need to make the deal is for your protection. It is not our job to make deals but to protect your investment in your client. The paper search that we do cost us both time and money however, we do it for free to better serve you. If the value isn’t there and we don’t get the job, we lose.

I’ve attached a copy of the e-flyer below and would appreciate any comments on this topic.

“At Veracity Realty Services, llc, we’re not number-hitters. That’s not why our clients, like you, hire us. You hire us to be candid, professional and independent.

That’s really the role of any appraiser in the mortgage market: We’re like auditors are for publicly traded companies. During the recent historic mortgage and housing boom, too many of our colleagues fell into the trap of “working the numbers.”

At Veracity Realty Services, llc, we’re here to help you make a responsible, fully informed decision on whether to make a loan, and for how much. We can’t provide a more important service to any of our clients than to sometimes say “no,” you’re taking too much risk if you make the loan you’re being asked to make.

Confidence – your confidence in us, your borrowers’ confidence in you, the country’s confidence in its economy – that’s what the appraisal profession brings to the mortgage process. And that’s what we strive to bring you every single time you engage our services. “

We want to thank you for the opportunity to serve you and look forward to continuing to do so.